This Earth Day, Let’s Make Progress

Apr 22, 2013

Sewn with humility, stitched with courage, crafted with hope. As a company, we’ve committed to helping create progress by reducing our impact on the planet. By innovating with the goal of reducing our impact on the planet, we’re making strides toward sustainability. In 2012 alone, the finishing process for our Water<Less™ jeans saved 360 million (more ...)

Hypebeast Puts Their Spin On The 501

Apr 18, 2013

Style

Our friends over at Hypebeast recently tried our 501®s on for size, and we’re digging the way each editor put his spin on the classic button-fly jeans. The 501®, which turns 140 years old this year, remains one of the most iconic and versatile items out there. We’re not surprised the Hypebeast team’s 501® looks (more ...)

An Icon Evolves: Levi’s 501 & Ekocycle Collaborate for Progress

Apr 11, 2013

Sustainability

140 years after creating the iconic 501® jean, we’re reinforcing our commitment to progress in collaboration with EKOCYCLE™. We’re proud to present the limited edition 501® Waste<Less jean: made with 29% post consumer recycled content, and using an average of 8 recycled PET plastic bottles per pair, this innovative product is a continuation of the 501® jean’s pioneering spirit. Together, (more ...)

From The Archives: A Little Something In Return

Apr 11, 2013

Brand

Retailers have been fans of the “free gift with purchase” for decades. You know how it goes: you buy a bar of soap, a pair of socks, a collection of cosmetics, and you get a little something in return. The gift itself has changed over the decades, but the reasoning has stayed the same: (more ...)

Inspiration Unearthed: Introducing The Miner Collection

Apr 10, 2013

Design

For the first time, Levi’s® Vintage Clothing is celebrating its roots as the original outfitter of California miners, the hardworking, adventurous spirits who ventured West to toil deep below ground in the candle-lit mine shafts. The designers of the Miner and the Miner’s Daughter Collections followed the dusty footprints left by these men and women, (more ...)

Graphics Master Von Franco’s Kustom Monster Crewnecks

Apr 3, 2013

Design

This spring’s Levi’s Vintage Clothing ® collection pays tribute to the golden era of the American Hot Rod and the sharply dressed spectators who sported Levi’s denim. To celebrate the new line, the Levi’s Vintage Clothing design team joined forces with Hot Rod graphics master Von Franco to create a limited edition line of 35 (more ...)

From the Archives: When Denim Was Dangerous

Mar 13, 2013

Culture

After the dust of World War II finally settled, Levi Strauss & Co. decided to start selling jeans, jackets, and shirts beyond the Western states, the main sales territory ever since we invented the blue jean in 1873. By 1949 Levi’s® jeans could be found in East Coast locales, like New York and Connecticut. By (more ...)

From the Archives: Pioneers in Women’s Wear

Mar 10, 2013

Brand

Levi Strauss & Co. got its start as a manufacturer in 1873, when the company created the first blue jeans. These jeans were made specifically for the working man. Though some young girls on Western ranches wore children’s versions of the bib overalls the company made, the line offered no products specifically for adult women. (more ...)

A New Guide to Old San Francisco

Mar 5, 2013

Culture

For inspiration while creating our Spring ’13 graphics, we mined the history + myths of old San Francisco, formerly known as the Barbary Coast. This collection draws upon tales of the Red Light District saloons, gangs, and rough-and-tumble characters who marked San Francisco’s youngest days. These tees are now in select stores worldwide. In the (more ...)

Hot Rod: Circa 1953. A Levi’s Vintage Clothing Film

Feb 7, 2013

Style

For Spring 2013, Levi’s Vintage Clothing pays tribute to the golden era of the American Hot Rod, and the sharply dressed car owners and spectators who sported Levi’s. In addition to releasing the collection of Hot Rod-inspired Levi’s jeans and Sportswear, the Brand teamed up with Los Angeles-based filmmaker and curator Aaron Rose (Beautiful Losers, (more ...)

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