A Look Inside A Levi’s® Designer’s Home

May 25, 2011

Refinery29 recently featured our own Aylin Beyce, our collaboration’s designer and gives you a sneak peek into her San Francisco home. Aylin is part of the team here in charge of tapping into some of the best designers around and bringing them along to create a limited edition collection like our recent Levis X Opening (more ...)

HAPPY BIRTHDAY BLUE JEANS! 138 YEARS OLD

May 20, 2011

Brand

On this day in 1873, Bavarian immigrant Levi Strauss and his partner Jacob Davis received the United States patent for using copper rivets to strengthen the pockets of denim work pants. Thus, the blue jean was born. (more ...)

Shape What’s To Come Documentary

May 13, 2011

Culture

Levi’s partnered with documentary filmmaker Chiara Clemente to capture the pioneering stories of eight women as they pursue their passion and pave the way for themselves and for the greater common good. To learn more about these women and read the journals that were featured in this film, visit the Shape What’s to Come community. (more ...)

20 Facts About the Levi’s® Brand That You May Not Know

May 13, 2011

Brand

Fun Fact #13: During World War II the U.S. government told the company that it could not stitch its “Arcuate” back pocket design on the 501® jeans, because it was decorative and not a functional use of thread, an essential item for the war effort. So, LS&CO. painted the Arcuate stitching on the pockets of (more ...)

All About the 511™ Skinny Fit Video

May 12, 2011

Style

Levi’s® Men’s Merchant, JC shows you the 511™ Skinny fit. Shop the 511™ Skinny fit. (more ...)

MOCA Limited-Edition Levi’s® Trucker Jacket — Kenny Scharf

May 12, 2011

Style

Kenny Scharf first gained recognition among the fertile East Village art community of the 1980s, developing a proto-Pop graffiti style in 1979 at the creative dawn of the medium alongside fellow artists such as Keith Haring, Jean-Michel Basquiat, and Futura. Infused with a playful energy heavily influenced by vintage cartoons, Scharf’s whimsical characters quickly transitioned (more ...)

MOCA Limited-Edition Levi’s® Trucker Jacket — André

May 12, 2011

Culture

André began his painting career on the walls of Paris in 1985 and quickly became one of the city’s most active graffiti artists. Sidestepping the route of traditional letter taggers, André distinguished himself with the innovation of his signature character, “Mr. A,” who was often depicted at human scale “walking” through the city’s streets in (more ...)

20 Facts About the Levi’s® Brand That You May Not Know

May 12, 2011

Brand

Fun Fact #12: Did you know? One out of 10 red Tabs on the back pocket of a pair of Levi’s® jeans is a blank red Tab and does not include the name Levi’s®. Check your red Tab and see if your pair is one of them! (more ...)

20 Facts About The Levi’s® Brand That You May Not Know

May 11, 2011

Brand

Fun Fact #11: In the years 1980 and 1984, Levi’s® was the official outfitter for the Olympic Games. (more ...)

20 Facts About The Levi’s® Brand That You May Not Know

May 10, 2011

Brand

Fun Fact #10: In 1958 Levi Strauss & Co introduced Spikes, a polished cotton trouser for men and boys, in colors of lemon, lime and orange: the exact colors of what famous gelatin dessert? (more ...)

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A Look Inside A Levi’s® Designer’s Home

HAPPY BIRTHDAY BLUE JEANS! 138 YEARS OLD

Shape What’s To Come Documentary

20 Facts About the Levi’s® Brand That You May Not Know

All About the 511™ Skinny Fit Video

MOCA Limited-Edition Levi’s® Trucker Jacket — Kenny Scharf

MOCA Limited-Edition Levi’s® Trucker Jacket — André

20 Facts About the Levi’s® Brand That You May Not Know

20 Facts About The Levi’s® Brand That You May Not Know

20 Facts About The Levi’s® Brand That You May Not Know