From The Archives: Koveralls

Dec 4, 2012
Brand
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One hundred years ago this fall, Levi Strauss & Co. introduced a children’s playsuit featuring its most famous fabric: denim. Given the name “Koveralls,” the one-piece denim playsuit, made with a drop seat, was trimmed with a red fabric called “Galatea”, a tough cotton traditionally used for children’s sailor suits. Koveralls were launched quietly but (more ...)

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Coming Home: “Show Us The Way” Film Competition Winner

Nov 15, 2012
Culture
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In partnership with the American Film Institute, we are pleased to present one of the six films chosen for our “Show Us The Way” short film competition for up-and-coming filmmakers. The contest called on prospective filmmakers to submit actionable story treatments for the chance to produce a five-minute short film about a better tomorrow. COMING (more ...)

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Back To Basics: “Show Us The Way” Film Competition Winner

Nov 15, 2012
Culture
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In partnership with the American Film Institute, we are pleased to present one of the six films chosen for our “Show Us The Way” short film competition for up-and-coming filmmakers. The contest called on prospective filmmakers to submit actionable story treatments for the chance to produce a five-minute short film about a better tomorrow. BACK (more ...)

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Danny Lyon: The Bikeriders Archives

Nov 15, 2012
Style
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Each season, our Levi’s Vintage Clothing team digs deep into the Levi’s Archives to reproduce iconic garments from bygone eras. Like time capsules, these pieces echo the people and the cultures that make up our history. So, it makes perfect sense that LVC would seek out and collaborate with the artists and documentarians who have (more ...)

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