Coachella Pays A Visit To The Haus of Strauss

Apr 22, 2013

Music festival season is officially upon us. Over the past two weeks, thousands of music lovers and sun worshipers journeyed to the desert for the Coachella Valley Music and Arts Festival. Back in Los Angeles, the Levi’s Haus of Strauss hosted a mini music fest of its own: Taco (Odd Future), RZA, Triple Nipple (Sigur (more ...)

From the Archives: When Denim Was Dangerous

Mar 13, 2013

Culture

After the dust of World War II finally settled, Levi Strauss & Co. decided to start selling jeans, jackets, and shirts beyond the Western states, the main sales territory ever since we invented the blue jean in 1873. By 1949 Levi’s® jeans could be found in East Coast locales, like New York and Connecticut. By (more ...)

A New Guide to Old San Francisco

Mar 5, 2013

Culture

For inspiration while creating our Spring ’13 graphics, we mined the history + myths of old San Francisco, formerly known as the Barbary Coast. This collection draws upon tales of the Red Light District saloons, gangs, and rough-and-tumble characters who marked San Francisco’s youngest days. These tees are now in select stores worldwide. In the (more ...)

Creative Inspiration With Santigold

Jan 14, 2013

Culture

Learn how the musician Santigold incorporates a diversity of musical and artistic inspiration to create her music and live shows. Santigold, along with actor Gael García Bernal, and artists Xu Bing and Mariko Mori, are bringing awareness and support to education initiatives at The Museum of Contemporary Art, Los Angeles. Levi’s and Intel are partnering (more ...)

Sunday Studio at MOCA

Jan 8, 2013

Culture

MOCA museum director Jeffrey Deitch and “Friends of MOCA” collaborators, including recording artist Santigold and actor Gael Garcia Bernal, discuss how one becomes an artist, and the importance of art education at a young age, in this profile of the museum’s Sunday Studio program. Levi’s and Intel continue to partner with creatives that we admire, (more ...)

Mariko Mori on Art Inspired by Nature

Jan 7, 2013

Culture

Join Japanese artist Mariko Mori and learn how she uses technology to create art inspired by nature. Levi’s and Intel are collaborating with influential pioneers across all mediums in support of The Museum of Contemporary Art, Los Angeles’ educational programs. Learn more about “Friends of MOCA” here. (more ...)

Friends Of MOCA with Gael Garcia Bernal

Jan 2, 2013

Culture

“If there’s artistic expression it’s because there’s a necessity for that artistic expression to exist.” – Gael García Bernal. Gael García Bernal, along with musician Santigold and artist Xu Bing and Mariko Mori, is helping bring awareness and funds to the Museum of Contemporary Art, Los Angeles’ educational programs. Gael’s an actor and a director (more ...)

Friends Of MOCA Limited Edition T-Shirts

Dec 10, 2012

Culture

As part of our ongoing “Friends Of” program, actor Gael García Bernal and the artists Mariko Mori and Xu Bing designed limited edition T-shirts for the Intel and Levi’s collaboration, “Friends of MOCA”. You can help spread the word about the importance of arts education and rock a new limited edition tee. Your purchase of (more ...)

Coming Home: “Show Us The Way” Film Competition Winner

Nov 15, 2012

Culture

In partnership with the American Film Institute, we are pleased to present one of the six films chosen for our “Show Us The Way” short film competition for up-and-coming filmmakers. The contest called on prospective filmmakers to submit actionable story treatments for the chance to produce a five-minute short film about a better tomorrow. COMING (more ...)

Back To Basics: “Show Us The Way” Film Competition Winner

Nov 15, 2012

Culture

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Popular Tags

Coachella Pays A Visit To The Haus of Strauss

From the Archives: When Denim Was Dangerous

A New Guide to Old San Francisco

Creative Inspiration With Santigold

Sunday Studio at MOCA

Mariko Mori on Art Inspired by Nature

Friends Of MOCA with Gael Garcia Bernal

Friends Of MOCA Limited Edition T-Shirts

Coming Home: “Show Us The Way” Film Competition Winner

Back To Basics: “Show Us The Way” Film Competition Winner