LEVI’S VINTAGE CLOTHING PAYS TRIBUTE TO MOTOWN

This fall, Levi’s Vintage Clothing pays tribute to the legendary music scene of 1960s Motown. Celebrating the people and cultural heritage of this era, we are proud to present the film Boom Town. The narrative captures the iconic style and attitude of the musicians that continue to influence the worlds of fashion and music today.

Boom Town was crafted from archival materials ranging from thousands of hours of rare dance club, performance and concert footage, photo stills as well as industrial film reels. Personalities from the era including Russ Gibb, club owner of the mythical Grande Ballroom, Motown session guitarist and producer for Rodriguez’s Sugar Man album, Dennis Coffey, and the legendary poster artist, Gary Grimshaw tell their fascinating stories. The film’s director, Aaron Rose, weaves together these fascinating vignettes to retell the story of Detroit’s infamous export, Motown Records.

If Motown was the sound of the city, then the garage rock of the Hideout club was the sound of the suburbs. The first all ages venue in Michigan to feature live music, the Hideout soon had its own record label which spawned the careers of Bob Seger, Glenn Frey and Suzi Quatro, among others. This sound was the bedrock for local artists like The Stooges and The MC5, who would pave the way for the punk rock movement that was to follow.

For more info on the Boom Town Collection head over to the Levi’s Vintage Clothing website.