This spring’s Levi’s Vintage Clothing ® collection pays tribute to the golden era of the American Hot Rod and the sharply dressed spectators who sported Levi’s denim. To celebrate the new line, the Levi’s Vintage Clothing design team joined forces with Hot Rod graphics master Von Franco to create a limited edition line of 35 Kustom Monster crewneck sweatshirts.
The weird and wonderful hand-painted artworks that grace the pieces were originally sold at the Hot Rod shows where auto enthusiasts rallied during the 1950s. Flashy paint jobs were as much a part of this culture as the fast cars themselves—and it didn’t stop at the cars. At hot rodding events around the country, clothing was also airbrushed with custom designs, offering fans a one-of-a-kind collectible as personalized as the souped-up cars they drove. Today, the distinct aesthetic of Von Franco’s ghoulish graphics has made its mark on design in the worlds of surf, skate, punk, and even high fashion.
But airbrushed monsters and rad sweatshirts aren’t all this collaboration has to offer. The collection is part of a traveling Hot Rod exhibition that kicked off in Long Beach and stopped off in Brooklyn before heading overseas to London, Berlin, and Japan.
If you can’t make it to one of the stops, check out Levi’s Vintage Clothing’s SS13 collection to get your Hot Rod fix.
Catch the Hot Rod exhibition in Japan at the below locations:
Tsutaya Bookstore – April 28
Wild Life Tailor – April 29
Levi’s Vintage Clothing, Shinjuku – April 30