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In 1873, Levi Strauss turned Serge De Nimes, a fabric worn by French sailors, into the first riveted denim jean. Since then, French and American cultures have continued to teach, learn and borrow from each other. This friendship has inspired important movements in music, film, art and fashion. 

With the arrival of the new Levi's Flagship store on the Champs Elysees, we are celebrating the connection between the USA and France by dedicating our new home in Paris to a series of collaborations between French and American friends. 


Visit our new flagship store on the Avenue des Champs-Elysees, opening May 11.  



(VIDEO) One Woman's Journey to Gather Water

Post Date: Friday, April 6, 2012 - Posted In: News

Today there are nearly 1 billion people who don't have access to clean water.  This is one of their stories. 


Join us in partnership with Water.org and Go Water<Less to do your part to reduce your water usage.  Take the challenge.



A Message About World Water Day | March 22, 2012

Post Date: Tuesday, March 20, 2012 - Posted In: News

A billion people currently lack access to clean drinking water. We've partnered with Water.org and are committed to help change this. Our designers set out to create an entirely  new approach for using less water in the way we make jeans. The result? Our Levi's Water<Less Collection.  These jeans are made using less water -- from an average of 42 liters to as little as 1.5 liters. 


To date, we've produced more than 13 million pairs of Water<Less jeans globally, saving 172 million liters of water. That's equivalent to enough drinking water for 157,000 people for one year.  Starting March 22nd on World Water Day, we're asking you to help us take a step in the right direction and Go Water<Less.  Check out the video with Water.org Co-Founders Gary White and Matt Damon and check back for updates on March 22.   

Find out more on what you can do to help at http://www.water.org.



(VIDEO) Levi's® Commuter - Now Available

Post Date: Monday, March 5, 2012 - Posted In: News

Day or night. Hot or cold. Wet or dry. Hill or flat. Check out the all new Levi's® Commuter collection now available at Levi's® stores or shop the collection online



VIDEO: Levi's F/W 2012 Collection New York Fashion Week

Post Date: Monday, February 27, 2012 - Posted In: News

Celebrating the ritual of getting dressed, the Levi's brand debuted its F/W 2012 global collection at New York Fashion Week at 82 Mercer on February 15, 2012.  Check out the video from the show.



PHOTOS: Backstage at New York Fashion Week

Post Date: Monday, February 27, 2012 - Posted In: News

Check out some photos from backstage at our New York Fashion Week F/W 2012 presentation.  View the full gallery on Facebook.


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Photo by Jamie McCarthy/WireImage for Levi's 2012 WireImage


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