We’re now happy to share with the world that you can turn bottles into jeans–8 bottles to be exact.
Levi’s Waste<Less jeans are the result of our latest design innovation. Each piece features a minimum of 20% post consumer recycled content, from an average of 8 plastic bottles. During the Spring of 2013, we’ll repurpose over 3.5 million recycled pet plastic bottles…and this is just the beginning. We’re committed to making more Waste<Less products in seasons to come to help minimize impact on our planet.
Check the Waste<Less video below for a look into what we’re up to.